Reper LLC, 14th Floor, 1 Broadway, Cambridge, MA 02142, (617) 758-4200

Executive Summary

Since the beginning of recorded history, reputations have been a major influence on our perceptions of others and ourselves. Reputation impacts one's status in groups, communities, collectives and abstract social entities such as companies. In short, reputations are one of the most powerful influencers in human interactions. As Warren Buffet once said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

Introducing Reper

Before meeting someone, how often have you "Googled" them? You check to see if they have a LinkedIn profile or maybe a blog. However, most people have a very limited presence if any at all on the Web. Imagine being able to go to a website and putting that person's name in a search box and getting valuable reputation information about them. Unlike tools like LinkedIn, provides an open platform for anyone that knows the person can "review" the person and even answer a personality poll about them. This information and other information collected via the Web combines to give a powerfully valuable assessment about a person's reputation.

A person's reputation allows us to determine their trustworthiness. Whether we are going on a date, hiring someone, taking someone's advice or conducting a transaction (social and business), we as people will take into account a person's reputation to help us make a decision. Until now, the masses have been unable to easily tap the plethora of information that exists on virtually everyone to establish a reputation. has been created to provide a one-stop resource experience about a person's reputation.

Market Growth & Opportunity

Online marketing spending continues to grow at double digits through 2014 and trending with even more growth for 2015 and beyond. Due to the personal nature of, brands that wish to highly target their message through an interactive social media site can tailor and market their products on a personal and individual basis.

In addition to the obvious branding and partnerships that will help drive interest and revenue, is perfectly positioned to add premium services to HR professionals, college admission teams and anyone else needing a one-stop shop for information about candidates.